Selected works

           1.2025 Lorenzato: Imaginação Criativa
           2.2024 Vogue Portugal
           3.2024 Revista Ouriço vol.3
           4.2019 (Onward) Coven
           5.2025 Coven Prints
           6.2025 Movimento Dentro
           7.2025 Tatiana Queiroz
           8.2025 Estudio Sala Design
           9.2025 Auá
           10.2023 Revista Ouriço vol.2
           11.2023Botelha Bar
           12.2021 Revista Ouriço vol.1
           13.2021 Alle Studio
           14.2018 Arthemísia
           15.2017 Conversa Afinada
           16.2017 Feto
           17.2019 Autoral

Brazilian graphic designer based in Belo Horizonte, working independently across print and digital formats, with a focus on editorial design and visual identities within the fields of fashion and culture.
               Materiality and printing are central to my practice. I develop visual systems guided by the articulation of typography and image, with a precise use of composition, space and form. My work is driven by an interest in graphic language as a system for constructing narratives across publications, identities and cultural initiatives. 
                Each project is approached as a cohesive system, where concept and detail are resolved into visual structures that remain consistent, tactile and enduring across different formats.

Leo PassosGraphic DesignEmail, Instagram

(1—2025)
Lorenzato: Imaginação Criativa
Exhibition Identity
Editorial Design
Visual identity and exhibition catalogue for Lorenzato: Imaginação Criativa, presented at the Grande Galeria Alberto da Veiga Guignard at the Palácio das Artes in Belo Horizonte.
               The exhibition brought together 178 works by the modernist painter Amadeo Luciano Lorenzato, offering a broad overview of his artistic production and his singular portrayals of landscapes, nature and everyday life in the city.
               Developed for the exhibition, the identity and publication were designed to support the curatorial structure while establishing a clear and cohesive framework for presenting the works and archival materials included in the show.

(2—2024)
Vogue Portugal
Graphic Collages Graphic interventions for the fashion editorial Dríades Entre Nós, published in the Blossom Issue of Vogue Portugal.
               The editorial imagines mythological dryads moving beyond their natural environment and appearing among us, carrying traces of foliage, earth and organic textures. 
               Developed for the photographs, the graphic compositions are built through collages using floral and ornamental archival imagery, extending the visual language of the editorial and merging natural elements with the figure of the model.
              (Full Credits and Fashion Film)

(3—2024)
Revista Ouriço vol.3
Editorial Design

Editorial design for Ouriço, a Brazilian magazine dedicated to poetry and cultural criticism.
               Since the first issue, the project has involved the development of the publication’s graphic concept and editorial system. The design incorporates graphic experimentation through manual textures, stamps and paper surfaces, forming visual elements that shape the cover and the internal section dividers of the magazine.

(4—2019  Onward)
Coven
Brand Identity
Packaging
Signage 
Print Assets
Digital Assets

Visual identity and ongoing design work for Coven, a Brazilian contemporary fashion brand.
               The project began with the development of the brand identity while working in-house at Hardy Design. Since then, the collaboration has continued independently, expanding across a range of applications including digital assets, printed materials and textile graphics.
               The work establishes and evolves a visual language that moves fluidly between fashion, communication and product.
               (4.1 Videomaker: Caio Vieira)

(5—2025)
Coven
Surface Design
Surface design for Herbário, the S/S 26 collection by Coven.
               The project involved the creation of exclusive prints developed from botanical references, reflecting the collection’s focus on medicinal plants. The visual language draws from botanical imagery and archival aesthetics, translating natural elements into graphic compositions.
               The outcome includes a jacquard design applied to knitwear, as well as a placement print incorporating a graphic stamp with informational references to each plant.
               (5.1 Videomaker: Pedro Araujo)

(6—2025)
Movimento Dentro
Brand Identity
Digital Assets
Print Assets
Visual identity for Movimento Dentro, an independent research project centred on movement practices and contemporary education, based in Barcelona.
               The project explores the body as a site of knowledge, fostering open and intergenerational learning environments influenced by different artistic disciplines.
               The identity was developed as a flexible graphic system, using typography and spatial composition to reflect ideas of flow, expansion and internal movement, translating the project’s conceptual approach into a visual language.

(7—2025)
Tatiana Queiroz
Art Direction
Digital Assets
Art direction for a series of images developed for Tatiana Queiroz, a Brazilian contemporary jewellery brand.
                The project explored image-making through scanner-based experiments, combining paper textures and constructed compositions to highlight the geometry and material presence of the pieces.
                The resulting visuals establish a precise and tactile language, balancing graphic structure and photographic experimentation.

(8—2025)
Estudio Sala Design
Brand Identity
Print Assets
Digital Assets Brand identity for ESD, an extension of Estudio Sala, an architecture practice based in Brazil.
                Operating across architecture, interiors and product design, the studio expands its work through ESD into a dedicated platform for objects and design pieces.
                The project included the creation of the brand identity and its applications across print and digital formats, establishing a visual language aligned with the studio’s interest in materiality, form and a contemporary Brazilian perspective.

(9—2025)
Auá
Brand Identity
Website Design
Print Assets
Digital Assets
Visual identity for Auá, a Brazilian pluricultural fashion brand based in Belo Horizonte.
               Founded in 2003, the brand develops clothing that brings together fashion, visual arts and references from different cultures, often collaborating with artists, designers and Indigenous creators. 
               The project included the development of the visual identity, packaging system, print and digital assets, as well as the brand’s website, establishing a cohesive visual framework across physical and digital platforms.
               Created in collaboration with Álvaro de Lara.
               (Website)

(10—2023)
Revista Ouriço vol.2
Editorial Design

Editorial design for Ouriço, a Brazilian magazine dedicated to poetry and cultural criticism.
               Since the first issue, the project has involved the development of the publication’s graphic concept and editorial system. The design incorporates graphic experimentation through manual textures, stamps and paper surfaces, forming visual elements that shape the cover and the internal section dividers of the magazine.

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